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Saturday, March 25, 2006

Marketing Strategies...

My cousin sent me this link to Google Video, titled 'Microsoft iPod' and it's pretty hilarious. More importantly it highlights the differences in Microsoft's and Apple's marketing strategies where Apple has taken the minimalistic approach to their marketing of slowly building up their brand in the marketplace through having a well designed product, and simple elements to their marketing, whereas Microsoft is more about hyping up the product prior to the launch and wowing the masses with information overload about their new product.

Well worth a look... :)


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